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Diaspora Entrepreneurs Podcast

Dec 3, 2019

Colette Machado

 Founder - Colette Machado PR.

Colette Machado is a former BBC news journalist who now helps small business owners to get featured in the media, create compelling content, and position themselves as go-to experts in their field. She has helped business owners and entrepreneurs in the UK and internationally to secure media exposure in local newspapers, national and international magazines, online, radio and TV, in media outlets such as the BBC and GMTV (former ITV breakfast programme). Colette has also successfully helped clients to identify their ideal target audience and define their niche using her honed questioning skills, gained from her 15 years in journalism writing for newspapers, magazines and online.

An award-winning journalism tutor for young people, Colette became Editor of a national weekly newspaper at the young age of 24. Four years later, she joined the BBC, after landing the position of Online News Journalist within its London News team. For 10 years, she worked in multi-media newsrooms where she interviewed hundreds of people for her news stories and features, as well as wrote many breaking news stories to extremely tight deadlines. Amongst these were major news stories which included high profile court cases and the 7 July 2005 London bombings. Colette is passionate about helping women and young people to achieve personal and professional success, and regularly delivers presentations teaching business owners how to do their own PR. In addition, she is often invited to talk to young people in schools and at careers events about her journalism career and getting into the industry. Colette is also the owner/publisher of a global online sales magazine, Sales Mastery.