Jul 3, 2019
LinkedIn has emerged as one of the main powerhouses on the Internet for business leads and sales and now has more than 500 million users around the world. The business networking platform was started in 2002, by the founder of PayPal, Reid Hoffman. The company has seen steady growth since its official launch in 2003. LinkedIn has earned a reputation as the social media platform that entrepreneurs can use to find the right buyers and quality leads online.
LinkedIn stands out from the other social media platforms because the majority of LinkedIn members log in to LinkedIn with the intention of networking with other professionally like-minded individuals. One of LinkedIn’s greatest benefits is its ability to enable entrepreneurs to connect with small business owners, CEOs, VPs, key decision-makers, other entrepreneurs, and potential customers. The professional networking platform gives entrepreneurs an effective digital platform for finding and engaging with their ideal customers and to build a sustainable business relationship with them.